VLVT Salon | Press
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Beautiful People, Inside and Out

By John Kelly, Washington Post
Tuesday, January 18, 2005; Page C11

The hottest disco in town Saturday night was a hair salon on K Street NW. Around midnight, a DJ was pumping out salsa and hip-hop tunes at a near-deafening volume, and beautiful people were doing that dance that beautiful people do: arms raised as if they were surgeons having rubber gloves snapped onto their hands, hips swaying a bit behind the beat. That they could dance — that they could even stand — was amazing, given that most of them had been working since 6 a.m., when Andre andSerena Chreky’s annual Salon-a-Thon kicked off. These hairdressers, manicurists, masseuses and aestheticians had been shampooing, clipping, tinting, tweezing, kneading, blow-drying, polishing and sweeping up hair for 18 straight hours.

And the night wasn’t over. There was still money to be raised for Children’s Hospital. “I think it’s fun for all the New Yorkers who come in,” said Serena, blonde, model-slim and dressed in fashionable black. “Washington is not traditionally known as a hip town. They’re surprised.” Those would be the five “celebrity stylists” — Xena Parsons,Mark Garrison, Dwight Miller, Luis Alvarez and Albie Mulcahy. They aren’t all from New York, but they all have that Big Apple/Hollywood aura.

“I love coming here,” said Luis, who was doing his fourth Salon-a-Thon. “It’s karma. You do good, and it comes back.”
For him and the others, celebrity is a word with a double meaning: They cut the hair of celebrities and in the process became celebrities themselves.

“You can’t play it safe,” explained Albie Mulcahy of celebrity stylehood and, perhaps, of life. “You have to live on the edge. If you’re not living on the edge, you’re just taking up space.” Serena started Salon-a-Thon seven years ago, inspired by the Jerry Lewis telethon for the Muscular Dystrophy Association. How about raising money for Children’s Hospital by cutting hair for 24 hours straight, she said to her husband, Andre. “Andre’s like, ‘Are you nuts?’ ” remembered Serena. Nuts she may be, but she’s also good at convincing/cajoling/strong-arming people into participating in what has basically become a daylong party — a party among the attractions of which are both a gaggle of Redskins Cheerleadersand D.C. Council member Carol Schwartz.

Dashing about was a slight, curly-haired man in a billowing shirt: Andre. Like a chef juggling three sauce pans, he multi-tasked, styling several heads simultaneously. The Chreky daughters, Isabel, 15, and Lillian, 13, also were busy, offering slices of pizza to anyone who looked hungry. Isn’t it tiring, I asked celebrity stylist Mark Garrison who, with his shiny black pompadour and snazzy red-and-white patterned suit, looked like a beanpole Elvis.

“It’s like working out,” Mark said. “Energy brings energy. Once I get started, I don’t like to stop. Every year it gets more and more amazing. The turnout, the energy. It takes on a life of its own. Before you even get in the door, you feel the positive energy. And it’s for such a good cause.” What’s the secret of becoming a celebrity stylist? “It’s all about doing the work and not believing the hype,” said Mark. Still, allow me some hype: Mark has styled the heads of Scarlett Johansson, Sandra Bullock, Marisa Tomei, Matthew McConaughey, Rebecca Folsom. . . .

Rebecca Folsom? She’s a 19-year-old from Fairfax who wanted Mark to lay his hands upon her hair. “Before, it was all one length,” she said of her locks. “Very heavy,” Mark said, motioning to Rebecca’s shoulders as if they once carried around 80 pounds of chain mail. Now her brown hair — spiced with highlights — is layered and terraced, a shaggy and fashionable drape. “It’s a lot better than what I thought it would be,” she said. “And it was fun!” Mark added. Rebecca had a special reason to be there. When she was 2, she almost died from a kidney infection. Her life was saved at Children’s Hospital. Her mom, Carol, was so grateful that she took a job in the fundraising department. And now they both come to Salon-a-Thon. “You should see her mom,” said Mark. “She’s really cute.” So is Jill Farr, who at around 1 a.m. was paying her bill — and making her contribution. Luis Alvarez did her hair. It looked like a confection, her long, oak-colored tresses pulled into flat inch-wide strands that looped around the back of her head. It resembled a cascade of ribbon candy. I pointed out that she was going to wreck the impressive creation the minute she lay her head on a pillow. “I know,” she said. “I can’t go to sleep.” She could always go dancing.

The Real Hair Truth, is a one of a kind documentary style exposé on the business side of the beauty industry.

The informative, yet entertaining film, unravels and demystifies the process and pitfalls of how to not only succeed; but excel as a professional in the industry.






Freebies for the jobless

By: CNN Money

In St. Petersburg, Fla., a metropolitan area with an 11 % unemployment rate, salon owner Albie Mulcahy decided to give job-seekers a confidence boost. “If you look good, you’ll create a positive image on interviews,” Mulcahy says. So at his Velvet Salon, Mulcahy offered free a cut and style to 150 unemployed individuals on one August weekend.

Why did he do it? “I’m in the personal service business,” Mulcahy says — and he was sympathetic to clients’ stories of job loss. Hair Cares, a nonprofit organization founded by stylist Maurice Tidy, inspired the free cut day. Hair Cares has coordinated 20 similar events around the country.

“They’ve been good to me,” Mulcahy says of his regulars. “This was something I could do for the community.”

Those who showed up heard about the event through local blogs and news. Some grateful clients were so overwhelmed with emotion, they cried in the stylists’ chairs.

TV news crews filmed Mulcahy and his staff working and interviewed participants. The positive press was a pleasant benefit, Mulcahy says. The coverage drew in new customers, who mentioned they’d seen the story on TV.


Volunteer stylists raise $8,000 for victim’s family

By: Savannah Morning News

Haircutters snipped and clipped their way to about $8,000 Sunday in a benefit for the family of a Savannah homicide victim. The stylists gave haircuts to raise money for Tina D’Orazio, the girlfriend of homicide victim Dominic Piccini, and their 5-month-old son, Tino. Piccini, a student at the Savannah College of Art and Design, was shot May 11 in their apartment by an assailant who was trying to rob D’Orazio.
John Sahag and Albie Mulcahy of New York came down to volunteer at the event. They were joined by a host of local hairdressers from salons like The Company, Greener Grass, Liberty Six and Charles Rudd Color Salon.

The group gave about 80 haircuts Sunday, and stayed at Cafe Metropole until 10:30 p.m.
“We were hot and tired,” said Monika McMasters, of the B Street Salon, but “it was a really good day.”
Every dime will go to D’Orazio, McMasters said.

Albie Mulcahy,  Serving The Area With Over 35 Years Of Experience In Traveling The World & Educating Hairdressers

By: Community Focus Online

Creative and modern hairstyling for men and women is available in this area at VLVT Salon, located in Saint Petersburg at 406 11th Avenue North, phone (727) 209-8588. With as many salons as there are in this area, why choose this salon? The answer to that question is simple. Owner Albie has had many years of experience and professional training. He moved from New York four years ago after working with world-renowned hairstylist John Sahag. He was the Director of Education at John’s Salon on Madison Avenue. He is more than qualified to discuss with you a hairstyle to suit you best. At VLVT Salon, they can style your hair according to your desires or they can suggest to you, based on professional experience, a style best suited to the contour of your face.
Albie specializes in dry cutting as well as all phases of hair care including styling, conditioning, highlighting and cutting. They can offer many helpful suggestions on maintaining your hairstyle as well as general tips for healthy hair. The staff of VLVT Salon realizes that a satisfied customer is one that will continue to come back. The skilled stylists there see to it that before you leave their salon, your individual hairstyle is most distinct and appealing.
You owe it to yourself to look your best, so be sure to call VLVT Salon today. The knowledgeable hairstylists there will make believers out of you.


From your Head to your soul

Sponsored by: The Best of St. Pete Inc.

Monday at 11:00 am ” From your Head to your soul ” featuring Albie Mulcahy on Connect the dots witn Ann Marie
by The Best of St. Pete on Saturday, March 19, 2011 at 6:14am
Albie is a world renowned hairdresser with great talent and a great heart. He is a philanthropic, who is a world traveler and has worked in New York City, London, Tokyo, Miami, La, and Atlanta and has chosen St. Petersburg, Florida as his home base. His art is hair and his passion working to provide for kids.

You will enjoy getting to know more about Albie and VLVT salon & Academy. Albie will definitely inspire everyone who listens.


Hip hairdresser Albie Mulcahy hopes his styles grow on St. Petersburg

T. PETERSBURG — Scissors in hand, Albie Mulcahy gazes wistfully out the salon windows at the passing traffic on Fourth Street N.
He’s a chain-smoking slip of a hairstylist, a cross between pop artist Andy Warhol and ’80s rocker Billy Idol. He doesn’t cut and tell, but he once toured with the Sex Pistols. He knows famed stylist Paul Mitchell. He is the former right-hand man of deceased rock star stylist John Sahag. His lifestyle is fast and furious. He flies to seven different cities every two months to tend to rich and famous clients. In the past 15 years he has lived in New York, London, Paris, Los Angeles and Tokyo.

Three years ago, Mulcahy moved to St. Petersburg to put the brakes on the frequent-flier life. But, in his new hometown, where celebrities are a rare sighting and the closest movie premiere is a Blockbuster DVD, Mulcahy has a new kind of problem. He needs some name recognition. He needs some clients…

…At 56, Mulcahy is teenage hip, with spiky bleached blond hair, black jeans, black hoodie and black ankle boots. Two chunky silver crucifixes hang from his plunging neckline. He has a close following among the city’s artsy crowd, aspiring models, young hipsters.

“My hair was a mess before I met him,” said Ivanka Ska, a clothing designer whose Fourth Street boutique, House of Ska, opened last year. Mulcahy wandered into her store one day, and the two hit it off as soul mate artists, new to town.

It didn’t hurt that she needed someone to do her models’ hair. Or that her own hair was less than spectacular. Mulcahy made her ever-changing-colored hair blond. He gave her chunky bangs, with layers around her face.

Ska gushes: “My hair has been transformed.”

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