Alter Ego Italy by Pettenon Cosmetici is one of the leading brands in the professional hair care sector that believes healthy hair means beautiful hair. Alter Ego Italy is not only products it is above all about Real Values that aim at reaching true beauty with: passion, love, made in Italy quality, high professional standard, sport, research. Alter Ego Italy promotes its deep love for the entire universe of hair care with exclusive products all formulated to protect, pamper and bring out the natural beauty of hair in all its movements and colors. Every woman is unique and to celebrate her beauty Alter Ego is the key that opens up a whole world dedicated to reaching complete wellness


100% Certified Organic & GMO Free Plant Stem Cells.


 Hair pHix hair products will help repair dry damaged hair and scalp.  Hair pHix is infused with cystine and natural keratin amino acids to penetrate deep into the cortex of your hair and repair chemical damage inside out. This results in stronger, softer, healthy hair and scalp. Repairing and protecting your hair from split ends. Hair pHix should be used by anyone who has undergone any chemical change to their hair. When colouring, keratin straightening, or perms, the intense chemical stress on the hair and scalp needs to be immediately treated to prevent further damage and promote healthy hair growth. The harsh alkaline ingredients used to chemically change hair can remove the scalps protective layer causing severe cell damage.



Our simple three-step process includes a patented active ingredient that works on a molecular level to seek out broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. You can use Olaplex to restore compromised hair, or add it to another service to provide the ultimate breakage insurance.



Not feeling fixed or bound to any one gender but rather flowing naturally between genders. To not be exclusively male or female, but rather to be both combined or one at one time and another at another time, an evolving mix.


Fluid Fragrances is the passion project of Lynette Reed and Phil Clark.  With a long history in the world of fragrance, Lynette is the founder of Illume Candles and Izzy Sayan Perfume, and has also created fragrance collections for many well-known brands and retailers…


ERGO Styling Tools

Our tools are designed by and for professional hair dressers. Our tools are supported by  education  backed by an exceptional  warranty   and available  exclusively  through salons and advanced academies.


Please be aware that ERGO does not have authorized sellers on Amazon, eBay, etc. We sell exclusively through salons and advanced academies.  Therefore our warranty is null and void for any ERGO tools purchased elsewhere.


Australian made and owned by Ozdare, ELEVEN Australia is an affordable range of products made for people who want a simple solution to haircare. Developed in 2011, ELEVEN Australia’s debut product, MIRACLE HAIR TREATMENT, boasts ELEVEN benefits for healthy, more manageable hair - from this the ELEVEN name was born.


ELEVEN Australia offers a fresh approach to haircare - it is simple to use, easy to identify and does exactly what is says it will do. ELEVEN Australia has worked collaboratively with two respected leaders in the hair industry: Creative Directors, three-time Australian Hairdresser of the Year, Joey Scandizzo, and multi award winning fashion and beauty photographer, Andrew O’Toole.


Made from high performance ingredients, ELEVEN Australia haircare is a range of shampoos, conditioners, treatments and styling products Quality haircare for everyone, without the excessive price tag.


Hey, St Pete, ready for beautiful hair?

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